Riding the wave of everything natural, it’s no surprise that natural actives are likewise growing in popularity.
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Kline Explores Growth of Botanical Actives
Posted: February 17, 2009

According to Kline & Company’s study “Specialty Actives and Active Delivery Systems for Personal Care 2008: U.S. and Europe,” botanicals consumption is growing at 8%, outstripping growth of other specialty actives with average growth of 5.4%. The increased use of botanicals is one of the major changes in the cosmetics and toiletries industry in recent history.

The market for specialty actives and delivery systems in North America and Europe is approximately $840 million, with specialty actives in the European market accounting for the lion’s share of the market. Botanical actives are growing in share within the specialty actives segment in both the European and U.S. markets. “Labeled” actives are showing extremely quick growth, upwards of 20% per year.

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